Gunn JCB ‘shoots for the three-pointed stars’ 


As one of the oldest members of the construction and industrial machinery leader’s franchised dealer network, Gunn JCB knows all about the importance of fast, efficient customer back-up – which explains why it is now running its first Mercedes-Benz vans.
The company’s 30 new Sprinter 314 CDIs are being kitted out as mobile workshops and allocated to service engineers who work from its headquarters in Altrincham, Greater Manchester, and nine strategically located depots across western England and Wales.
Key to Gunn JCB’s decision to switch from its previous supplier was the Sprinter’s reputation for ‘bullet-proof’ strength and reliability. Coupled with Mercedes-Benz Vans’ commitment to ‘keep businesses moving’, this gave it the confidence to place its trust in the three-pointed star.
Gunn JCB Aftermarket Director Tim Simcock explained: “Given the high standards of support that we promise to customers, we simply cannot afford unplanned downtime within our own service fleet.
“We spoke to a couple of fellow JCB dealers about the Sprinter, as well as to operators of our construction machinery who also run vans, and the feedback was resoundingly positive; no-one had a bad word to say about the vehicle.”
Tim Simcock continued: “Our previous vans have been equipped with telematics and we’re now relying on Mercedes PRO connect technology to provide us with data on the location and maintenance status of our Sprinters, as well as on the way in which they’re being driven; if the system highlights any issues in style at the wheel, these can be addressed through training.”
Gunn JCB operates a total fleet of approximately 100 vans, and he predicted: “If all goes well with this first batch of 30, as I’m optimistic it will, we would envisage replacing the remaining units with Mercedes-Benz vehicles. 
“The Sprinter is a premium product, so was slightly more expensive ‘up front’ than our previous van model. However, we’re confident that we’ll more than recoup the additional capital outlay through its more competitive ‘whole-life’ costs, including the higher residual values that Mercedes-Benz vehicles command.”
In February Tracey won the Managing Director’s Award for Customer Dedication at Mercedes-Benz Vans’ annual celebration of excellence within its franchised retail network, for the “dedicated hours of work” she put in before Gunn JCB committed to its first investment in Mercedes-Benz vans. “Tracey drove countless miles and had numerous early morning motorway breakfasts, so she could attend a succession of procurement meetings and undertake a full day of demonstrating to the business stakeholders,” said the nomination.
Tim Simcock added: “Tracey has provided a first-class service, with very high levels of communication. It’s evident from our experience that she does genuinely care, not only about her customers, but also about the brand and the Dealer she represents.”