Pinarello saddles up for a new partnership with Rossetts


The renowned Italian manufacturer Cicli Pinarello, whose race bicycles carried Bradley Wiggins, Chris Froome and last year Geraint Thomas to Tour de France glory, has taken to the roads of the UK in four eye-catching Mercedes-Benz vans.
Supplied by Rossetts, the new vehicles are performing a variety of roles. One is a 3.5-tonne model from the third-generation Sprinter range launched last year, while the other three are mid-sized Vito crew vans.
Richard Hemington, Managing Director of the newly-formed Team Sky partner, Cicli Pinarello (UK), said: “The UK is an important market for Pinarello, and we now want to transfer to our brand the fantastic success we’ve enjoyed through our association with Team Sky and the British winners of many Grand Tour events.
He continued: We’ve chosen to work with Mercedes-Benz because, just like Pinarello, it’s a premium brand that stands out from the crowd. The quality of service and attention to detail demonstrated by Rossetts Commercials’ Business Development Manager Tracey Stewart was instrumental in swaying us away from the other potential contender.
The new Sprinter offers previously unseen levels of comfort and safety, as well as ground-breaking 4G connectivity. Pinarello’s 316 CDI L3 H2 model has a long body and high roof, and is powered by a fuel-efficient 163 hp engine which drives the rear wheels – Sprinter versions are now also available for the first time with front-wheel drive.
Specified to support dealer demonstrations and events, the Sprinter is capable of securely transporting no fewer than 20 bikes towards the rear of the cargo area. The area immediately behind the bulkhead, meanwhile, serves as a fully equipped workshop, while other features include lighting and power, ensuring that batteries for electric e-bikes can be recharged en route, and an awning.
Each of the three Vito vans will carry up to four bikes. Two are Long-bodied 114hp Vito 114 CDIs. The other is a range-topping Vito 119 CDI Sport which pairs dynamic good looks with punchy, 190 hp performance, and is equipped as standard with a slick-shifting 7G-Tronic PLUS seven-speed automatic transmission. This vehicle is based at head office and used to perform a variety of tasks, including, for example, ferrying VIP visitors.
The subject of Mercedes-Benz Service Care plans, the vans will be maintained by the workshop teams at Rossetts Commercials’ Aldershot and Crawley.
Richard Hemington recalled an incident shortly after the new vans entered service. “Someone clouted the door mirror off one of the vehicles while it was parked, but Rossetts were out to us and had it fixed in no time. Job done!”
He added: “Success for a company like Pinarello is built on strong partnerships, not only with retailers and riders, but also with our suppliers. We’re delighted to be investing in the UK, extremely pleased with our new vans, and looking forward to developing our association with Rossetts Commercials and Mercedes-Benz over the months and years to come.”